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Weather is beautiful; wish they would call

September 17, 2012 - Rob Weaver
Nearly 10 years have passed since the federal do-not-call registry was launched. That’s plenty of time for telemarketers to adapt to the change.

And they have.

Some have switched to direct-mail marketing, email and website advertisements. Anyone with an email address can attest to unsubscribing from sales pitches. And those who surf the web must learn to ignore those annoying, animated ads for lower mortgage rates.

But the consumers aren’t the only ones using computers. Some telemarketers have deployed them to make “robocalls.” According to a story by The Associated Press, that’s one reason for a sharp increase in complaints to the government about unwanted phone solicitations.

“The biggest category of complaint: those annoying prerecorded pitches called robocalls that hawk everything from lower credit card interest rates to new windows for your home,” the AP reports. “Government figures show monthly robocall complaints have climbed from about 65,000 in October 2010 to more than 212,000 this April.”

Oddly -- and thankfully -- I’m haven’t been receiving those calls on my cell (my wife and I dropped our landline months ago). But I periodically get a pair of them via my desk phone at work.

One solicitation is for a cruise. Following an inordinately long pause after answering the phone, I am greeted by the blast of a steamship horn. The other call is for consolidating my “corporate” lines of credit.

I have to admit, there are days when it is tempting to take advantage of both offers and just sail away. Readers will know if that ever happens -- my farewell blog will include a postcard from the Caribbean.


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