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Spirited sales increase

January 18, 2011 - Rob Weaver
We received a fax from the Ohio Department of Commerce, Division of Liquor Control today which announced dollar sales of spirituous liquor topped a record $753.7 million last year. “Spirituous liquor” is liquor containing more than 21 percent alcohol by volume.

The fax also noted sales for 2010 reached 11 million gallons. No word on how much mixer that may have required.

An interesting part of the release listed the top 10 selling brands of liquor (by gallons sold) for 2010: 1. Kamchatka Vodka – 408,277 gallons 2. Jack Daniels Tennessee Whiskey – 342,840 gallons 3. Bacardi Superior Light Rum – 295,820 gallons 4. Smirnoff Vodka – 283,332 gallons 5. Captain Morgan Spiced Rum – 280,229 gallons 6. Absolut Vodka – 271,495 gallons 7. Crown Royal Canadian Whiskey – 267,140 gallons 8. Jagermeister – 261,959 gallons 9. Korski Vodka – 236,976 gallons 10. Black Velvet Canadian Whiskey – 232,623 gallons

The fax concluded by noting the taxes collected on those record sales. Last year, $167 million of the Division’s liquor sales revenue was transferred to the state’s General Revenue Fund. Another $66.7 million was earmarked for other state services such as liquor law enforcement; alcohol treatment, education and prevention programs; and the retirement of economic development and Clean Ohio revitalization bonds. Also, $71.7 million in state sales and gallonage taxes on spirituous liquor was deposited into the state’s treasury. That’s a total of $305.4 million — remember, that’s on sales of $753.7 million. It seems the state of Ohio profits more from liquor sales than the companies which distill the products. Of course, it’s also apparent that, despite the cost added to all those gallons, people still bought more last year than ever before. Cheers.


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