2008 ADVERTISING RATES
Call Susie, Linda or Bonnie at 419-448-3220 to place a classified line ad, or the Advertising Department at 419-448-3200 for a display ad.
PRIVATE PARTY CLASSIFIED LINE ADS:
First Day Ad Runs = $2.66 per line
Consecutive Repeat Days = 84¢ per line/day
(Two Line Minimum)
DEADLINES: 3:30 P.M. ONE DAY PRIOR
DISPLAY ADVERTISING RATES:
RETAIL DISPLAY*:
Open Rate = $18.48 per col. in.
CLASSIFIED DISPLAY:
Open Rate = $21.00 per col. in.
Repeat Classified Open Rate = $6.62 per col. in.
NATIONAL DISPLAY:
Retail Display Open Rate = $19.93 per col. in.
Classified Display Open Rate = $15.02 per col. in.
* Advertisements (30" or more) which repeat within the same calendar week and have no changes will receive a 50% discount.
* Advertisements (any size) which run on Sunday and repeat during the same calendar week with no changes receive a 25% repeat discount.
* Classified contract display ads which repeat with no copy changes will be discounted 50% of the bulk contract or weekly rate.
DEADLINES: 2:00 P.M. TWO DAYS PRIOR
(Sunday and Monday deadline is Thurs., 2:00 p.m., Tuesday deadline is Friday , 2:00 p.m.)
Annual Bulk Contracts and Weekly Contracts Available.
Ask your sales representative for details.
COMMUNITY PROFILES (TMC Product)
Community Profiles is delivered free to 8,000 nonsubscribing households in Tiffin and Seneca County every Sunday.
* Open Rate = $8 per col. in.
* Pick-Up (from the daily) = $7 per col. in.
* National TMC Open Rate = $8.52 per col. in.
* National Pick-Up = $6.92 per col. in.
RETAIL COLOR RATES
Per Page
1 color plus black = $ 100
2 colors plus black = $150
Process Color plus black = $200
Community Profiles (pickup from the daily) = $ 50
NATIONAL COLOR RATES
Per Page
1 color plus black = $190
2 colors plus black = $245
Process Color plus black = $310
Community Profiles (pickup from the daily) = $ 50
ROP REQUIREMENTS:
* Ads more than 19 inches deep will be charged full page depth (21.5 col. inches)
* Minimum ad size is 1 col. x 1 inch.
PREPRINT RATES
DISTRIBUTION:
* The Advertiser-Tribune (Sunday) -- 11,000
* Community Profiles (TMC) -- 8,000
* Combination -- 19,00
Frequency agreement discount rates (NET)
Single Sheet 1 to 3000 3001 to 6000 6001 to 9000 9000+
Open Rate 48 46 45 43
6X 43 41 40 38
12X 41 39 38 36
24X 40 38 37 35
48X 34 34 34 34
65X 33 33 33 33
4-24 Tab 1 to 3000 3001 to 6000 6001 to 9000 9000+
Open Rate 58 56 55 53
6X 52 50 49 47
12X 49 47 46 44
24X 47 45 44 42
48X 40 40 40 40
65X 38 38 38 38
MECHANICAL SPECIFICATIONS
General: Photo Composition, Offset Printing, Halftone Screen (85 lines recommended), Web Width-24 inches, Press Folder Cutoff-22 1/2 inches.
Retail/Standard Page:
* 6 columns x 21 1/2 inches = 129 column inches
* Printed Dimentions: 11.2 inches wide x 21 1/2 inches deep.
1 column = 1.7 inches
2 columns = 3.6 inches
3 columns = 5.5 inches
4 columns = 7.4 inches
5 columns = 9.3 inches
6 columns = 11.2 inches
Classified/Standard Page:
* 8 columns x 21 1/2 inches = 172 column inches
* Printed Dimentions: 11.2 inches wide x 21 1/2 inches deep.
1 column = 1.3 inches
2 columns = 2.7 inches
3 columns = 4.1 inches
4 columns = 5.5 inches
5 columns = 6.9 inches
6 columns = 8.4 inches
7 columns = 9.8 inches
8 columns = 11.2 inches
For Printable PDF's of Rate Cards click here!
Web Advertising
Please call your Advertising Representitive or contact:
Jay Sigler at (419) 448-3234, 1-800-448-3235 ext. 234 or by e-mail at jsigler@advertiser-tribune.com.
Bonnie Brunner at (419) 448-3218, 1-800-3235 ext. 218 or by e-mail at bbrunner@advertiser-tribune.com