By Vicki Johnson
Jeffrey Jewelry is celebrating its 65th anniversary during its annual Holiday Preview Thursday by hosting four nationally known jewelry designers.
"Typically, we always have a holiday preview," said Manager Ty Cooper. "It's one of the things we've come to be known for - doing it the Thursday before Thanksgiving."
But this year, the store is going a step further.
"It's a thank-you for our loyal customers that have been with us over the past 65 years," he said. "It's a great night of friendship and fellowship and to see some pretty baubles for sure.
"You'll see products you might not see normally. We have a ton of additional inventory along with our usual large selection."
Cooper said the preview is an opportunity for people to see some unique pieces of jewelry up close without worrying about prices.
"They could be $50 - or $50,000. It's just fun," he said.
"It's a great day to come in and make out your Christmas wish list," he said. "And if you have something to purchase between now and Christmas, the prices will be pretty tremendous."
Although invitations have been sent out in past years, Cooper said none were sent this year.
"It's not an invitation-type thing," he said. "Everybody's invited to this one. We're trying to hit the masses."
Cooper said his goal for the preview is to see people in the store who have never visited before, along with regular customers.
The store recently has joined Facebook and Twitter, along with launching a website, www.myjeffreyjewelry.com.
"We're just trying to separate ourselves from the norm, if you will," he said.
Along with jewelry, the store has sunglasses and more than 650 watches in stock.
"Lately, it's been a fashion accessory more than a timepiece," Cooper said. "Anybody knows what time it is by looking at the their phone, but they still like to wear their fashionable pieces."
In addition, the store carries items by Swarovksi, Oakley, Waterford and Lladro.
"These are a handful of lines that we carry that have been very good for us," he said. "We have exclusivity on many of them."
The store, 2449 W. Market St., is to be open 9:30 a.m.-9 p.m.
A drawing for $65 in cash is to take place every hour, leading up to a drawing at 9 p.m. for $650.
Entry forms can be found at the store, in The Advertiser-Tribune (see advertisement below) and on Facebook, he said.
The day includes hors d'ouvres and beverages, and a pianist is to be play holiday favorites.