Starting this week, the former Seneca Soil & Water Conservation District has updated its name to Seneca Conservation District and is seeking to sign up people at the fair for online newsletters and social media connections.
"We are updating. We're rebranded," said Beth Diesch of Seneca Conservation District. "We have a little different name. It's not that we don't think soil and water conservation is important anymore. We're still working with those. We just want to include all those other natural resources.
"Seneca Conservation District has been helping with more than just soil and water for at least a decade. One part of the update is to reflect that work in our name, the real focus is conservation of all natural resources."
Diesch said the district would like to educate people on the wise use of air, animals, plants and fossil fuels as well as soil and water.
The agency has been active in Seneca County since 1949, but now plans to meet people at a more modern level.
"By adopting a new logo, with the soil and water as the base layer, Seneca Conservation District can visually carry on in the original work of the organization as the next layers and services are tailored to today's natural resource concerns," she said.
Also, the agency is expanding its online availability.
"We decided we needed a digital presence so we can post timely information quickly but also frequently," she said.
She said the website, at www.conservesenecacounty.com, is a blog type that allows people to find several types of information.
"This isn't an ordinary website," Diesch said. "In order to organize and simplify the information about all natural resources, all residents, all interests and all the information, a new platform and structure, as well as support beams have been put in place. When you visit our website, start by clicking "Farm," "Home" or "School" and you'll be linked with only the information that pertains to your interest."
At the fair this week, Diesch said people can get a preview of the website and sign up to receive an online newsletter.
"They will get a quick little email whenever something new is posted reminding them to check out the article and the new information," she said. "We can pass along other information from other agencies and other tips and tricks."
To find the Facebook page, people at the fair or at home can go to facebook.com/SenecaConservationDistrict and to start following SCD on Twitter, search for @ConserveSeneca.
Also, there are social media connections on Pinterest, YouTube and Instagram.
"We're going to start posting things like cover crop videos to YouTube," she said. "We really want people to post pictures and get talking to us."
People can use their own phones or use computers provided to sign up for the online newsletter, to "like" the Facebook page or sign up for social media.
"Or we have paper and pencil, too, for those people who aren't comfortable on the computer," she said. "We're not trying to exclude anyone."
When people sign up at their fair, they become eligible to receive small prizes.
After the fair, email addresses are to be confirmed and verified and each one will be entered into a drawing for $50 in Chamber Cash.
"We are just really excited about rolling this out," she said.
Also in the nature and conservation area of the old merchant building are an archery trailer where people can try their hand at shooting bow and arrow and a digital gun shooting range.
Izaak Walton League members and Pheasants Forever have displays and people can see the entries in the Seneca County Park District's photo contest.
Sandusky River Watershed Coalition has maps and watershed information available.
Anyone who isn't able to stop in at the fair booth this week can contact Diesch at email@example.com or (419) 447-7073.