Sunny Farms' parent company merges with 9 others

PORTSMOUTH, N.H. — Wheelabrator Technologies Inc., today announced the integration of 10 waste industry businesses — including the parent firm of Sunny Farms Landfill, near Fostoria — into a single company operating under the WIN Waste Innovations brand name, WIN announced Wednesday in a press release. As one entity, the legacy businesses now represent a vertically integrated, curb-to-grid waste management company designed to enhance customer service and deliver superior, sustainable waste solutions tailored to the needs of each customer, the release said. Along with the new operating name, WIN Waste Innovations today unveiled its tagline to convey the brand's dual focus on customer service and sustainability: Performance for the Planet. The company will formally celebrate its rebranding on April 20, hosting a series of events to preserve habitats, promote sustainability and engage community volunteers and employees in protecting the planet. WIN Waste Innovations is comprised of the former Wheelabrator Technologies, as well as Connecticut.-based City Carting & Recycling and Tunnel Hill Partners; New Hampshire-based Charles George Waste Disposal & Recycling; Massachusetts-based United Material Management; Maine-based Shipyard Waste Solutions; Atkinson, New Hampshire-based Bay State Disposal; New York-based Waste Management, Inc.; Massachusetts-based Fiore Trucking Recycle & Disposal and the commercial and residential subscription business of Massachusetts.-based Noonan Waste Service. Sunny Farms, located about four miles south of Fostoria in Loudon Township of Seneca County, was owned by Tunnel Hill Partners. It occupies 510 acres and takes in as much as 7,500 tons of waste. Much of its intake comes from the East Coast via the CSX Railroad. "By bringing together these 10 industry leading companies under a single brand, WIN Waste Innovations has positioned itself to deliver essential services to our customers and communities while performing for the planet," WIN Waste Innovations President and CEO Robert C. Boucher was quoted saying in the release. The company operates from Maine to Florida. By retaining the well-established teams that managed the respective legacy brands, WIN Waste Innovations will broaden and deepen its operational footprint in the Northeast and other markets of strategic interest while ensuring a seamless transition for customers, the release said. In all, the combined company operates 50 strategically located collection, transfer and disposal assets, and serves more than 110,000 collections customers on 231 collection routes utilizing 346 total collection vehicles and eight hauling locations, according to the release. "The combination of these established collection, hauling, transfer and waste-to-energy companies enables WIN Waste Innovations to provide the holistic approach to waste management our customers and communities need," Boucher was quoted as saying. "As a combined company, each year we convert 6.7 million tons of waste into clean, renewable energy to power 340,000 homes and recycle more than 234,000 tons of plastic, paper and metal from the waste stream." WIN Waste Innovations said in the release that it introduces a new standard for reliable waste management solutions — from collections and hauling to transfer and disposal—backed by live, personal customer service and a commitment to the communities and the world. The release said customers will begin to see striking new colors to match the companies bold service goals throughout its fleet. The company's new website — www.win-waste.com — launched Wednesday. Additional functionality will be added to the online platform over coming weeks, according to the release.