ADDYs awarded to two Tiffin men

TOLEDO --- Two Tiffin men were awarded advertising awards through the American Advertising Federation (AAF), which celebrates excellence in the art of advertising through its prestigious ADDY Awards. This year, the event took place Feb. 29 at the Toledo School for the Arts. Nathan Steinmetz, director of Digital Strategy of TouchStone Digital said, "It was an amazing feeling winning the award." TouchStone Digital is a four-year-old digital marketing agency under the Toledo MadAveGroup umbrella that focuses on helping clients achieve their business goals. "We don't set out to win awards and our primary focus is helping the client reach their business goals, but being acknowledged as a marketing community is very exciting," Steinmetz added. TouchStone Digital won five awards that night, including Judge's Choice, a Gold ADDY, a Silver ADDY, and two Bronze ADDYs. Evyn Stevens, a UX/SEO specialist at TouchStone Digital and Tiffin native said, "They're an added layer of proof that the team is good at what it does. Awards can legitimize an agency's claims about its skill sets." Established in the 1960s, the AAF aims to uplift the advertising industry and recognize exceptional talent. Companies seeking advertising or marketing partners are advised to consider agencies that have been honored with ADDY awards "Companies looking for an advertising or marketing partner should consider an agency award," Scott Greggory, MadAveGroup chief creative officer, said. MadAveGroup's dedicated account teams collaborate with clients to develop strategic, tactical, and brand marketing solutions. The agency's commitment to excellence is reflected in its innovative approach and proven track record of success. The AAF awards attract more than 25,000 entries every year and there are 3 tiers of the award, The first local level ADDY award winners advance to the second level which is held in fifteen different districts, and on to the national finals.